Tragic Death of TikTok Beauty Influencer Valeria Márquez During Live Stream

A Shocking Incident Unfolds

In a heartbreaking turn of events, TikTok beauty influencer Valeria Márquez, a 23-year-old from Mexico, tragically lost her life while livestreaming from her beauty salon in Zapopan. This incident highlights the dangers faced by social media personalities in a country grappling with violence against women. On May 14, 2025, as she engaged with her TikTok followers, Márquez showcased her vibrant personality and passion for beauty.

A Moment of Joy Turns to Horror

During the livestream, Valeria Márquez received a small package at her door. With excitement, she exclaimed, “He’s a little piglet!” as she unwrapped a stuffed animal. However, this joyful moment quickly turned into a nightmare. Moments later, she slumped over in her chair, blood pooling on her desk. The livestream continued to broadcast the horrifying scene until another individual picked up her phone, revealing their face to the viewers.

Investigation into a Suspected Femicide

Authorities from the Jalisco Attorney General’s office confirmed that a male intruder shot Valeria Márquez. They are treating the case as a suspected femicide, which underscores the ongoing issue of gender-based violence in Mexico. This tragic event serves as a stark reminder of the risks that female influencers face in their daily lives.

A Nation in Mourning

The shocking death of Valeria Márquez has sent shockwaves throughout Mexico. The country grapples with high rates of homicide and violence against women, particularly against public figures like Márquez. With over 100,000 followers on Instagram, she was not just a social media personality; she inspired many young women. Her untimely death sparked outrage and calls for justice, echoing the sentiments felt after the recent murder of a mayoral candidate during a livestream.

The Broader Context of Femicide in Mexico

Not all homicides involving women are classified as femicides, but many are. According to Amnesty International, in 2020, about 25% of female homicides in Mexico were investigated as femicides. The statistics are alarming: in 2022, around 4,000 women were killed, representing 12% of all homicides that year. Furthermore, the first quarter of 2025 alone saw 162 reported cases of femicide, highlighting the urgent need for change.

Calls for Action and Change

Human rights organizations criticize the Mexican government for its inadequate response to homicides and violence against women. Juanita Goebertus, the Americas Director for Human Rights Watch, emphasized the need for improved investigative capacity and better protection for witnesses and victims. The current prosecution rate remains low, with only about 67% of cases leading to a verdict.

As the investigation into Valeria Márquez’s death continues, the nation watches closely. Many hope for justice and a renewed commitment to addressing the pervasive issue of violence against women in Mexico, especially for those in the public eye like Valeria Márquez.